BUSINESS PROBLEM-SOLVING CASE Does Big Data Bring Big Rewards Essay

BUSINESS PROBLEM-SOLVING CASE Does Big Data Bring Big Rewards - Essay Example The factors include-identifying and managing the complexity of the business operations, placing emphasis on the adoption of the information system on a company-wide platform, analyzing potential tangible benefits that are to arise from adopting the system, prioritizing the benefits of the system in accordance with the company’s goals and business needs, ensuring that the system is supported by the top level management and that they take an active role in its implementation and use. Additional factors include- communicating effectively with all the employees and giving them responsibilities in order to mitigate risks. A lot of interesting points have been raised regarding the benefits of a big data system. It is quite clear that the financial goals of such a system are boundless if big corporations like Hertz and Vestas are anything to go by. I additionally agree that when these systems are adopted appropriately, they improve customer relations between companies and their customer bases (Ohlhorst 2013). The example of Sears is a primary case showing how by adopting Hadoop, it has been able to make strides in customizing their retail products to match the specific needs of an individual customer, which is very impressive. However, I am of the opinion that the use of big data systems is not just limited to these benefits. I believe that companies are adopting these systems as a management strategy aimed at promoting their brand on a global level, while also acquiring a competitive advantage over the other players in the industry (Mullins 2013). Many companies have identified the benefits accrued by big data systems on a wider scale. Companies like Walmart provide a good example of companies that have benefitted immensely by extensively incorporating global information management systems in their long term plans. I think that is why Walmart is

TOURISM MARKETING Coursework Example | Topics and Well Written Essays - 1000 words

TOURISM MARKETING - Coursework Example The reliability of online communication proves to be efficient in the delivery of information to tourists from diversified regions across the globe. The availability of social media provides relevant methods for the tourism industry to market its services. Tourists have the advantages to make reservations and advanced bookings through online communication means and do not have to be physically present at their preferred tourist destinations to make bookings. Marketing is one of the most reliable impacts that the travel and tourism industry benefits from, both online communication ansd social media. Impacts of Online Communication and Social Media on Travel and Tourism Marketing In the twenty first century the marketing process of travel and tourism made viral marketing possible, which refers to the process whereby the industry applies several marketing methods relying on the use of social media and online communication (Sigala & Gretzel, 2012). Through a sensitive review of the touri sm body, there is an offer on comprehensive viral marketing approach that has considerations of the global tourism business. With the availability of online communication and social media tourist destinations have the opportunity to market their brands and involve the audience to gain access to tourists and travelers at an international level. Online marketing policies and social media are applicable in the exploration process of the methods that are relevant to destination branding and audience assignation. Online communication is highly helpful for the tourism and travel industry’s marketing procedure because approximately 29% of the global population uses internet on a daily basis (Internet Usage Statistics, 2011). The research information on the internet usage was availed in June, 2010, and is reliable statistics for the marketers within the tourism and travel industry (Munar & Cai, 2013). The tourism and travel customers have the advantage to gain travel experience throu gh the internet forums availed in the internet. There is the possibility to seek advice and additional information about the various locations that the clients desire to visit. The development of the social media websites facilitates the change in communication frequencies with individuals’ virtual lifestyle. Social media retain a reliable spot for the tourism and travel industry because it endures a constant evolution due to the advancement in the internet services. The tourism and travel sector employs the social media websites as essential communication channels to assist in the access of the industry’s clients (Wang & Pizam, 2011). Online communication enhances the modes of access in that the audiences get reliable methods for access to their customers. The incorporation of the online communication seems elementary with the advantage that it is cheap and reliable in terms of accessibility. To market a tourism firm is much cheaper and efficient through application o f the internet unlike other outdated measures such as printing fliers. There are sources that confirm the idea that the internet in addition to other Information technology alterations has had an impact on the industry to an unprecedented scale. The information availed through the internet appears to be influential to the decision-making process in the current human society. Majority of the persons living in the present generation seem to rely extensively on the information that is available in the internet (International Conference & Brebbia, 2010). In the tourism and travel industry, it is evident that most tourists implement the internet in their travel and tourism arrangements such as booking air tickets with accommodations on